1. GENERAL PROVISIONS
1.1. This privacy policy (hereinafter – the Policy) sets out the principles and procedure for collecting, processing and storing the personal data of visitors and customers (hereinafter – Users) of the website eltechnika.eu (hereinafter – the Website).
1.2. The controller of your personal data is UAB „Eltechnika“, company code 304082834, VAT code LT100009624714, registered office address Vytenio g. 20, LT-03229 Vilnius, Lithuania (hereinafter – the Data Controller).
1.3. The collection, processing and storage of Users’ personal data are governed by this Policy, the Law on the Legal Protection of Personal Data of the Republic of Lithuania, the General Data Protection Regulation (GDPR) and other legal acts.
1.4. By using the Website and/or providing their personal data, Users confirm that they have read this Policy and agree to their data being processed in accordance with it.
2. COLLECTION, STORAGE AND USE OF PERSONAL DATA
2.1. The Data Controller collects, stores and processes personal data obtained when Users use the Website for the following purposes:
2.1.1. Provision of services and fulfilment of orders: first name, last name, email address, phone number, delivery address, payment details.
2.1.2. Communication with customers: email address, phone number, content of enquiries.
2.1.3. Direct marketing (only with the User’s separate consent): email address, phone number.
2.1.4. Ensuring the operation of the Website and statistics (using cookies): IP address, browsing history, device information.
2.2. Users’ personal data are stored for no longer than required by the purposes of processing or by legal acts. Account and order data are normally stored for 10 years after the last order has been fulfilled, in order to meet accounting requirements.
2.3. For direct marketing purposes, data are stored until the User withdraws their consent (unsubscribes from newsletters).
3. DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES
3.1. The Data Controller undertakes not to disclose Users’ personal data to third parties, except in the following cases:
3.1.1. where the User’s consent has been obtained;
3.1.2. when providing services – to our partners who help fulfil orders (for example, courier services, payment intermediaries, IT maintenance service providers);
3.1.3. to law enforcement authorities in accordance with the procedure laid down in the legal acts of the Republic of Lithuania.
4. USERS’ RIGHTS
4.1. The User has the following rights in relation to their personal data:
4.1.1. to know (be informed) about the processing of their personal data;
4.1.2. to access their personal data and information on how it is processed;
4.1.3. to request the rectification or erasure of their personal data, or the suspension of its processing;
4.1.4. the right to data portability;
4.1.5. to object to the processing of their personal data (e.g. for direct marketing purposes).
4.2. To exercise these rights, the User must contact the Data Controller by email: [email protected].
5. PROTECTION OF PERSONAL DATA
5.1. The Data Controller applies appropriate organisational and technical security measures to protect personal data against accidental or unlawful destruction, alteration or disclosure, and against any other unlawful processing.
6. COOKIES, STATISTICS AND ADVERTISING
6.1. The Website uses cookies and similar technologies (e.g. device identifiers). Necessary cookies ensure that the Website works. Statistics and marketing cookies are stored only with your consent, which you give in the cookie banner and can change or withdraw at any time by clicking “Manage consent”.
6.2. For statistics purposes we use Google Analytics (Google Ireland Ltd.) and Microsoft Clarity (Microsoft Ireland Operations Ltd.).
6.3. For advertising purposes we use Google Ads (Google Ireland Ltd.) and Meta Pixel (Meta Platforms Ireland Ltd.). With your consent, cookies and device identifiers are used for ads personalisation – to show personalised and non-personalised ads, for remarketing and to measure advertising effectiveness (conversions).
6.4. How Google uses information from sites or apps that use its services: https://business.safety.google/privacy/. Information on how Meta uses data: https://www.facebook.com/privacy/policy/.
6.5. The legal basis for this processing is your consent (Article 6(1)(a) GDPR). Some of these service providers may transfer data outside the European Economic Area (e.g. to the USA); in such cases, the standard contractual clauses approved by the European Commission or the EU-U.S. Data Privacy Framework apply.
7. FINAL PROVISIONS
7.1. This Privacy Policy may be updated. Changes take effect once they are published on the Website.
7.2. Any questions or complaints regarding the processing of personal data are resolved through negotiation. If no agreement is reached, the User has the right to apply to the State Data Protection Inspectorate of the Republic of Lithuania (Valstybinė duomenų apsaugos inspekcija).